The most important thing you can do
when marketing your business on the Internet is creating a
"home base" where people can learn about you and what you
do. A great website should be the centerpiece of your
digital marketing and all of your efforts should lead back
to this site.
Just like you update the decorations and front facing
aspects of your physical location as the years pass, you
should also make sure that your website is updated and
gives a true reflection of what your business is all
One of the big mistakes that Brick and Mortar business
owners make is thinking that Social Media sites like
Facebook have replaced the need for a business website.
While it's true that your Facebook Page is extremely
important, your website is still the first place people
look for when they want to get more info on your business
from the internet.
You have to make sure that your website, at the bare
minimum, has the core components that it needs to give
people what they came for. At the same time, you have to
make sure your website makes a great impression every time
someone visits it.
Let's talk about the 9 things every brick-and-mortar
website must have.